How to Embed a Google Reviews Badge: A Step-by-Step Guide

Online reviews have a significant and proven impact on a business’s reputation and success.

When it comes to collecting customer feedback, you should first and foremost turn to your Google Business Profile, as it’s by far the biggest and most impactful platform for customer reviews.

So, if you are a business owner or website administrator, think about embedding a Google reviews badge on your website that will both showcase your current rating and collect more reviews.

But, there are more benefits if you add Google reviews to website, and I cover them all below, plus I show you how to vibe code your own unique Google review badge with a simple prompt.

Keep reading to find out how to make the most out of your Google reviews!

FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.

What is a Google reviews badge?

A Google reviews badge is a visual trust element that displays your Google star rating and review count on your website.

‘Google reviews badge’ definition

Google review badges act as instant social proof, showing visitors that real customers have reviewed your business on Google. As such, it holds immense value in attracting potential customers and building trust in your products and services, which eventually boosts your bottom line.

By looking at the badge, your website visitors won’t have to leave your site, as they can check your Google star rating and online reviews at a simple glance, which signals trust and reliability.

From a conversion standpoint, the badge reduces doubt at the moment a visitor is deciding whether to trust you. That’s why businesses often add Google reviews to website near crucial conversion points, including CTAs, product pages, or booking forms.

Modern Google reviews badges (like EmbedSocial’s) update automatically with new reviews via an official GBP API connection. Plus, they can be created as AI UGC widgets from simple prompts.

Once embedded, here’s what your Google reviews badge can look like:

5 benefits of using a Google reviews badge

Imagine a visitor interested in purchasing a particular product or service from you. When they notice your Google reviews badge, they are intrigued by the positive average star rating.

Then, they click the badge to check out the individual reviews that contributed to your star rating. That way, they gain both valuable insights and the confidence they needed to go for it.

Here’s how you boost your conversions when you embed Google reviews:

1. Shows ratings clearly: Displays your Google 5-star rating and review count, helping website visitors quickly see how good your products or services are.
2. Builds trust and social proof: New visitors feel more confident about the quality of your products and services when they see genuine, positive ratings.
3. Grabs attention: The badge stands out on your website, drawing visitors’ eyes to your positive customer feedback and real impact in your niche.
4. Provides real feedback: Visitors can click the badge to read customer feedback, giving them a real feel for your offerings and post-purchase dedication.
5. Helps get more customers: Good reviews and clear ratings can convince more visitors to buy from you, as they are a huge factor in the decision-making journey.

Full guide: How to embed Google reviews on website via a badge widget?

We got around 25 ready-to-go Google review badges for you in our template library, and using them is extremely simple. You just have to follow these simple steps:

1. Choose one of our review badge templates
2. Start your EmbedSocial free trial
3. Connect your Google Business Profile
4. Customize your Google reviews badge
5. Copy the widget embed code
6. Paste the widget code on your website

Note: We also offer an advanced AI UGC widget workflow that will help you create just the badge you’ve imagined using simple AI prompts. I also cover that process after this one.

1. Choose one of our review badge templates

First, check out all our ready-to-go Google reviews badge templates and choose one:

2. Start your EmbedSocial free trial

Once you tap ‘Use template’, you’ll be prompted to register for an EmbedSocial account. You’ll be asked to provide your name, email, password, and payment information. Don’t worry about a thing, though, as you won’t get charged if you cancel before the 7-day trial period ends:

3. Connect your Google Business Profile

After logging in to your account, you will have to connect your Google Business Profile. You will first be taken straight to the widget editor, after which you can tap ‘Connect with Google’ at the top:

You will be prompted to complete a few steps, such as choosing the type of Google content you want, and signing into your Google account to authorize EmbedSocial to access it.

4. Customize your Google reviews badge

Once you’re done, you will effectively pull in all your reviews into your fresh, new widget, and you can start fiddling around with all the template settings, such as changing the widget layout, toggling on/off the different elements (logo, star rating, photos, buttons, etc.), and linking to your products:

5. Copy the widget embed code

Once you’re happy with your widget’s look, simply navigate to the ‘Embed’ tab (top-left corner) and copy the embeddable widget code, which you can paste on any page you want:

6. Paste the widget code on your website

Last but not least, you need to paste the widget code into your specific website builder. Thankfully, EmbedSocial is compatible with all popular website builders out there, including:

How to embed UGC on WordPress?

Here’s how to embed UGC on WordPress sites:

1. Once you create your EmbedSocial widget, go to your WordPress admin page;
2. Sign in to your account and open the page where you want to add the UGC widget;
3. Click the + button in the editor and choose Custom HTML to paste the widget code;
4. Click “Save” when you’re done.

How to embed UGC on Shopify?

Here’s how to embed UGC on Shopify sites:

1. Log into your Shopify account after copying the embeddable widget code in EmbedSocial;
2. Navigate to the ‘Pages’ tab and click ‘Add page’;
3. In the ‘Content’ field pages the embeddable code;
4. Select the page where you want the code to appear and press ‘Save’.

How to embed UGC on Squarespace?

Here’s how to embed UGC on Squarespace sites:

1. Copy your EmbedSocial widget code and log into your Squarespace account;
2. Choose the page where you want the reviews to appear;
3. Click ‘Add new section’ and then ‘Add block’ where you want to display the widget;
4. From the blocks list, choose ‘Embed‘;
5. Click on the block, select ‘Code snippet’, and click ‘Embed data’;
6. Finally, in the code box, paste the copied reviews code;
7. Make sure to save and publish your changes on Squarespace.

How to embed UGC on Wix?

Here’s how to embed UGC on Wix sites:

1. Log into your Wix editor and choose the page and location to add the widget;
2. Click the “+” icon in the top-left corner to add a new element;
3. Find the ‘Embed & Social’ section and tap ‘Embed Code’;
4. Paste the code and tap ‘Update’.

How to embed UGC on Webflow?

Here’s how to embed UGC on Webflow sites:

1. After creating the widget in EmbedSocial, log in to your Webflow account;
2. Go to the edit view of your website within Webflow;
3. Choose to ‘Add element’ in Webflow and select the ‘Embed’ element;
4. Drag and drop it where you want your reviews to appear;
5. In the input field, paste the copied EmbedSocial code.

How to embed UGC on Pagecloud?

Here’s how to embed UGC on Pagecloud sites:

1. After copying the EmbedSocial code, log in to your Pagecloud account;
2. Start editing the webpage where you want the reviews to appear;
3. Tap on ‘Apps’ from the left ribbon menu and select ‘Embed’;
4. Paste the EmbedSocial code into the popup field and click ‘Ok’ to complete the process.

How to embed UGC on Google Sites?

Here’s how to embed UGC on Google Sites:

1. Once you copy your embeddable widget code in EmbedSocial, log in to your Google Sites account;
2. Navigate to the page where you want to embed the widget;
3. Use the ‘Insert’ tab in Google Sites and choose where you want to place the widget;
4. Choose ‘Embed‘ from the menu and paste the copied code in the dialog box;
5. Click ‘Next‘ and then ‘Insert‘ to finalize the embedding.

How to embed UGC on Elementor?

Here’s how to embed UGC in Elementor:

1. Log in and navigate to the page where you want to add the reviews;
2. Tap an empty section and choose the ‘HTML’ block from the left ribbon section;
3. Drag and drop it on the page and paste the widget code in the empty field;
4. Update and publish the page to see the live widget.

How to embed UGC in Notion?

Here’s how to embed UGC in Notion:

1. After copying the widget code, log in to Notion, and go to the relevant page;
2. Type the /embed command, and from the dropdown, choose the ‘Embed’ option;
3. Paste the URL and click the ‘Embed link’ button to add your reviews to Notion.

How to embed UGC on HTML websites?

Here’s how to embed UGC on HTML sites

1. Copy the EmbedSocial widget review from the ‘Embed’ tab in the top-left corner of the Editor;
2. Open the HTML file of your website, which could be either a new page or an existing one;
3. Paste the copied EmbedSocial embed code where you want the reviews to display.

Vibe code guide: How to create your AI Google reviews badge?

You don’t have to use the traditional method of using a ready-to-go Google reviews badge. You can now also utilize EmbedSocial’s advanced AI UGC widget workflow and create a badge widget from scratch by describing it. It’s extremely straightforward to do, as it only includes a few steps:

1. Define your widget with AI prompts
2. Connect your Google source
3. Choose a different template if you wish
4. Customize the template via AI prompts
5. Copy the widget embed code
6. Paste the code on your website

Don’t believe me? Check out this interactive video showing you how to do it:

Note: Before doing anything, you will have to create your EmbedSocial account.

Why choose EmbedSocial’s Google reviews badge?

EmbedSocial’s Google reviews badges have several key features to help you make the most out of your Google reviews, thanks to their direct API connection to your Google Business Profile.

In addition to automatically syncing all new feedback you get, this is how our Google reviews badges actively support your brand’s trust, conversions, and long-term credibility:

• Instant trust at first glance—display your live Google star rating and review count exactly where visitors make decisions, reducing hesitation and bounce rates;
• Always up-to-date social proof—new Google reviews sync automatically, so your badge reflects your real reputation without manual updates;
• Flexible placement across key pages—add the badge to homepages, product pages, landing pages, or booking flows to reinforce trust at critical moments;
• Consistent brand presentation—customize layouts, colors, and styles to match your website without breaking design coherence;
• Verified data directly from Google—reviews are pulled via official GBP API connections, ensuring accuracy and credibility visitors can rely on;
• Scalable for multi-location businesses—manage and display reviews for multiple Google Business Profiles from a single dashboard.

This is how you turn passive feedback into an active conversion asset, as our Google reviews badges show more than just the feedback you receive; they put your Google reputation to work!

Related reading:

How to Embed Google Reviews on Website for FREE in 2026

Conclusion: Instantly boost your online reputation with a Google reviews badge

You need an impactful website widget, like a Google reviews badge, since it functions as proof that you indeed offer the products and services you claim to.

This real customer sentiment is the best reputation booster you can get since it comes from impartial third parties that already trust your business to deliver. When embedded, Google reviews on website pages will showcase your strengths and tell visitors that they need your products.

As such, when your Google reviews badge is live, accurate, and placed strategically, it starts removing doubt, reinforces credibility, and shortens the path to conversion.

So, start using EmbedSocial’s Google reviews badge today to turn your reputation into a living trust signal that updates automatically and works across every key page!

FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.

FAQs about our Google reviews badges

What is a Google reviews badge?

A Google reviews badge is a visual element that displays your Google star rating and review count on your website to build instant trust.

Do Google reviews badges update automatically?

Yes, when powered by a platform like EmbedSocial, the badge updates in real time as new Google reviews are published.

Where should I place a Google reviews badge on my website?

High-impact areas include the homepage, product pages, landing pages, and near CTAs where trust influences decisions.

What are the best tools to create a Google review badge easily?

The easiest option is using a dedicated review platform like EmbedSocial, which pulls verified Google reviews automatically and turns them into live, customizable badges.

Is it allowed to display Google reviews on my website?

Yes, as long as reviews are pulled via approved methods and follow Google’s usage guidelines, which EmbedSocial handles for you.

Can I use a Google reviews badge for multiple locations?

Yes, EmbedSocial lets you manage and display review badges for multiple Google Business Profiles from one dashboard.

Do you get engagement by embedding Google reviews on your website?

Yes. Embedded Google reviews increase engagement by building trust, keeping users on the page longer, and reinforcing credibility near key actions.

What is the best way to get a live Google review widget?

The best way is to use a tool like EmbedSocial, which connects directly to Google and keeps your reviews live, accurate, and automatically updated.